Sometimes we give good advice.

Welcome to our blog! This is where we share what we know, and sometimes, what we're learning on the job. Whether it's website development, marketing strategy or philanthropy, we've got something for everyone.

Branding

Finding the ideal archetype: the ultimate guide to bringing your brand to life

In this article, we explore what a brand archetype is and why it's crucial for the consistency, emotional connection, and differentiation of your brand. We'll introduce you to the 12 universal archetypes, based on Carl Jung's models, and explain how they can transform your content strategy, visual design, and customer experience.

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Développement

Why a responsive site is essential: the 4 non-negotiable reasons

Creating a responsive site is a non-negotiable in 2024. Learn why it's important, how to test the adaptability of your site, and how to include it in your development process.

A developer creating a website in 7 steps

Développement

Create a successful website in 7 steps

Discover the 7 steps to follow to create an efficient and optimized website.

Pourquoi les entrepreneurs sont débordés

Conseils et astuces

Pourquoi tu es toujours dans le jus ?

Toujours dans le jus malgré ton emploi du temps d’auto-entrepreneur ? Découvre les 5 raisons pour lesquelles tu cours partout (et comment enfin souffler un peu) !

Communication

Petit guide de la création de contenu pour petites entreprises

Besoin de faire décoller ton business ? On te dévoile les clés d'une stratégie de contenu percutante. Des piliers aux méthodes efficaces, apprends à créer du contenu qui attire et engage vraiment. Un guide rapide pour propulser ton marketing digital.

Marketing

SEA vs SEO : quelle est la différence ?

Comprends les distinctions entre le SEA (Search Engine Advertising) et le SEO (Search Engine Optimization) pour optimiser ta stratégie digitale.

Branding

The 12 brand archetypes

Have you ever felt an instant connection with a brand, as if they understood you perfectly? It's not magic, it's the power of brand archetypes! Ready to make your brand a living legend? Click and discover the secrets of the 12 brand archetypes!

Marketing

Essential Elements to Include in a Professional Website

Including these essential elements in your website allows you to maximize its effectiveness and turn visitors into loyal customers.

Philanthropie

How to develop a corporate philanthropy strategy

Discover how to develop an effective corporate philanthropic strategy to maximize the positive impact of your business on local communities.

Conseils et astuces

Starting a business as a couple: our 5 tips for success

Discover our field-tested strategies and interesting stories to maintain the perfect balance between love and business

An image of an entrepreneur who has way too much work

Entreprenariat

Delegating: an act of informed leadership (and certainly not cheating)

Discover the 6 reasons why delegating is not a show of weakness, but a manifestation of strategic and informed leadership.

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